The following TV spot, featuring olive oil as a product and targeting European consumers, has been produced for the pan-European Organic Farming campaign of the European Commission’s General Directorate for Agriculture and Rural Development to promote organic farming and organic products.
Organic production contributes to a high level of biological diversity and the preservation of natural habitats. Organic labelling offers consumers’ confidence that their goods are produced to enforced organic standards. The production of organic olive oil implies that the maximum amount of respect for the environment was practised, as only natural products are used when tending olive groves.
